Search engine optimisation, Search engine marketing, Search engine promotion, Site optimisation and various other similar phrases mean one thing; Optimising your web sites pages to attempt to get the best position / ranking in the search engines for your chosen keyword or keywords.
Search engine optimisation is the art of modifying a website for the benefit of search engines. Search engine optimisation helps your site attain a high position or ranking on the major search engines, including google, yahoo and msn search. Search engine optimisation, when done correctly can help your site receive more visitors, more qualified leads and generate more sales.
Having the best looking web site in the world will not help your search engine position. Having lots of cool flash elements or java applets will not help your search engine positioning. Without a good ranking in the search engines, few potential visitors will be able to find your site. Each page of your site should contain appropriate content, be search engine friendly and be optimised for the search engines so that your customers can find pages on your site using appropriate search words.
New web site owners, and many long-time site owners have a belief that simply submitting their site to x thousand search engines will guarantee visitors and are surprised when no visitors arrive. Just having submitted a site to a search engine does not mean a favourable ranking. Getting your site optimised correctly can make all the difference.
When you use a search engine, how often do you go beyond page 3 before trying a different search? The research shows that the main group of people looking beyond page 3 are those people looking for their own site. Wouldn't you prefer your site was on page 1 ? Search engine optimisation can help achieve that goal
The research is also clear that people searching for goods have almost always already made the decision to buy and are just looking for a site that they can buy from. 80-90% of customers never look beyond page 2.
If your site has undergone search engine optimisation, the likelihood is that your site will rank highly. Customer perceptions are such that if your site ranks highly, they feel that your site can be trusted and trusted sites make sales.
Search engine optimisation companies almost always rank highly. This is generally because they utilise all the sites they work on to also benefit themselves through back linking. Those that work on more sites generally do better.
Now take a good look at the sites the search engine optimisation companies do work for - do they rank highly ? often quantity is more important than quality. More sites generally mean more income for search engine optimisation companies.
At SEOE we do not take on hundreds of sites a month. If we did, we couldn't do the right job for all customers.
Sites we have optimised :
Radiohead.com - In all honesty this site would likely be number one in the rankings in any situation, yet we made the effort to professionally optimise the site.
Twistednerve.co.uk - Unless you are a fan of the Manchester music scene you have probably never heard of this site; we optimised the site and they now rank number 1 for a number of keywords.
AmusementParksOnFire.com - probably another site you have never heard of. Again, we ran our suite of search engine techniques and they now rank as number 1.
NineBlackAlps.net - few people have heard of this band at the moment - keep listening though. Again, we were brought in to optimise the site and they now rank number 1.
Static Sites - Our Search engine optimisation price for a static site is £499.
Dynamic sites - Priced from £1000 depending on the level of work required. Dynamic site optimisation normally requires technical discussions with the site's webmaster.
SEO audit - an audit of your existing site costs £299 - half of which is refunded if you select SEOE to optimise your site.
SEO Report - a monthly update and report cost just £39 per month.
